Professional Brand Strategy and Digital Marketing Consulting Services

Harrison Brand Experts Ltd offers a comprehensive range of professional services designed to help organisations build stronger brands, develop effective digital marketing strategies, and achieve their business objectives through strategic brand management. Our service portfolio has been developed based on extensive professional experience across diverse sectors and organisational contexts. Each service is delivered to professional standards with a focus on delivering practical, implementable solutions that create real business value.

All services are delivered on the basis of clearly defined scope, transparent timelines, and fixed or estimated costs. We work collaboratively with our clients to understand their specific requirements, challenges, and business objectives, and tailor our service delivery to their organisational capabilities and financial constraints.

Brand Strategy Development

Overview

Many organisations lack a coherent, integrated brand strategy aligned with their business objectives and market position. Our brand strategy development service helps organisations define and articulate their brand positioning, develop brand architecture, and establish strategic brand direction aligned with business goals.

This service is appropriate for organisations seeking to strengthen their market positioning, organisations undergoing rebranding or repositioning, or organisations building brands for new products or services.

What This Service Includes

Our brand strategy development service typically includes:

• Brand Audit and Current State Analysis: Comprehensive assessment of current brand perception, brand architecture, brand messaging, and brand positioning in the market
• Competitive Landscape Analysis: Analysis of competitive positioning, competitive brand strategies, and market opportunities
• Customer and Stakeholder Research: Research to understand customer perceptions, customer needs, stakeholder views, and target audience insights
• Brand Vision and Positioning: Development of brand vision, brand purpose, brand positioning statement, and strategic brand direction
• Brand Architecture: Definition of brand architecture and portfolio strategy (if multiple brands)
• Brand Messaging and Personality: Development of brand messaging frameworks, brand values, and brand personality definition
• Implementation Roadmap: Detailed roadmap for implementing brand strategy including channel strategy and communication priorities

Deliverables

Key deliverables typically include a comprehensive brand strategy document, brand positioning statement, brand architecture framework, brand messaging frameworks, and implementation roadmap with channel strategy recommendations.

Who Should Consider This Service

This service is appropriate for:

• Commercial enterprises seeking to strengthen brand positioning
• Organisations planning rebranding or market repositioning
• Startup companies building brands for new products or services
• Multi-brand organisations seeking portfolio strategy clarity
• Organisations seeking competitive differentiation

Digital Marketing Strategy Development

Overview

Digital channels present significant opportunities for reaching customers and building brand presence, but many organisations lack coherent digital marketing strategies. Our digital marketing strategy service helps organisations develop integrated strategies across digital channels aligned with business objectives.

Service Scope

Our digital marketing strategy service includes:

• Digital Landscape Analysis: Assessment of current digital presence, digital touchpoints, and digital channel effectiveness
• Customer Journey Mapping: Mapping of customer digital journey and identification of key digital touchpoints
• Channel Strategy: Development of strategic approach to key digital channels including website, social media, email, search, and digital advertising
• Content Strategy: Development of content strategy aligned with customer needs and business objectives
• Technology and Tools Assessment: Assessment of technology infrastructure and recommendations for tools and platforms
• Performance Metrics and Analytics: Development of metrics and analytics strategy for measuring digital marketing effectiveness
• Implementation Roadmap: Detailed implementation plan with phasing and priorities
• Budget and Resource Recommendations: Guidance on resource and budget allocation across channels

Typical Project Duration

Digital marketing strategy projects typically require 8-12 weeks depending on complexity and the breadth of channels being addressed. Projects may be shorter for focused channel-specific strategies or longer for comprehensive multi-channel approaches.

Who Should Consider This Service

This service is appropriate for:

• Organisations seeking to develop integrated digital marketing strategies
• B2B and B2C organisations planning digital transformation
• Organisations looking to improve digital marketing effectiveness
• Organisations seeking independent guidance on digital channel priorities
• Organisations planning significant digital marketing investment

Brand Communications Strategy and Messaging

Overview

Clear, compelling brand communications are essential for building strong brands and connecting with audiences. Our brand communications service helps organisations develop effective brand messaging, communications strategies, and content approaches that resonate with target audiences.

Service Includes

Our communications strategy service includes:

• Audience Analysis: Deep understanding of target audiences, audience needs, and audience communication preferences
• Messaging Framework: Development of clear, compelling brand messaging frameworks and key message definition
• Tone and Voice: Definition of brand tone and voice to ensure consistent, authentic communications
• Content Strategy: Development of content strategy across channels aligned with audience needs and business objectives
• Communications Channel Strategy: Strategy for deploying communications across channels including website, social media, email, PR, and other channels
• Crisis Communications Planning: Guidance on crisis communications preparation and response protocols
• Stakeholder Communication: Strategies for communicating with internal stakeholders, customers, partners, and other key audiences
• Content Development Support: Guidance on developing content aligned with communications strategy

Deliverables

Key deliverables typically include messaging frameworks, brand voice and tone guidelines, content strategy document, channel-specific communication guidelines, and sample content templates.

Who Should Consider This Service

This service is appropriate for:

• Organisations seeking to strengthen brand communications
• Professional services firms developing client-facing communications
• B2B organisations improving business communications
• Organisations undergoing rebranding requiring new messaging
• Organisations seeking consistent communications across channels

Market and Competitive Analysis

Overview

Understanding market conditions, competitive positioning, and customer needs is essential for effective brand and marketing strategy. Our market analysis service provides deep insights into market dynamics, competitive landscape, and market opportunities.

Analysis Services

Our market analysis services include:

• Market Size and Growth Analysis: Assessment of market size, growth trends, and market dynamics
• Competitive Landscape Analysis: Comprehensive analysis of competitive positioning, competitive strategies, and competitive differentiation
• Competitive Brand Positioning: Analysis of how competitors position their brands and competitive brand strengths and weaknesses
• Customer Segmentation: Definition of customer segments and analysis of segment characteristics and needs
• Customer Needs Analysis: Deep understanding of customer needs, pain points, and decision-making criteria
• Market Opportunities: Identification of market opportunities and market gaps
• Trend Analysis: Analysis of market trends and implications for brand and marketing strategy
• SWOT Analysis: Comprehensive assessment of organisational strengths, weaknesses, market opportunities, and threats

Research Methodology

Our analysis is based on combination of secondary research (industry reports, competitive analysis, market data), primary research (surveys, interviews, focus groups), and expert analysis. We customise research approaches to match client requirements and budget constraints.

Who Should Consider This Service

This service is appropriate for:

• Organisations entering new markets
• Organisations planning new product or service launches
• Organisations seeking competitive advantage understanding
• Organisations evaluating market opportunities
• Organisations planning strategic business changes

Marketing Analytics and Performance Measurement

Overview

Measuring marketing effectiveness is essential for understanding what works and optimising marketing investment. Our marketing analytics service helps organisations develop measurement strategies, implement analytics approaches, and extract insights from marketing performance data.

Analytics Services

Our marketing analytics services include:

• Analytics Strategy Development: Development of measurement frameworks and key performance indicator definition
• Analytics Implementation: Support for implementing analytics tools and tracking systems
• Marketing ROI Analysis: Analysis of return on marketing investment and cost per acquisition
• Channel Performance Analysis: Assessment of performance across different marketing channels
• Campaign Performance Analysis: Analysis of specific campaign effectiveness and campaign optimisation recommendations
• Customer Acquisition Analysis: Analysis of customer acquisition costs and customer acquisition channels
• Retention and Loyalty Analysis: Analysis of customer retention, repeat purchase rates, and customer lifetime value
• Dashboard Development: Development of performance dashboards and reporting systems
• Data-Driven Recommendations: Analysis-based recommendations for marketing optimisation

Tools and Technology

We work with range of analytics tools and platforms depending on client requirements including Google Analytics, marketing automation platforms, CRM systems, and custom analytics solutions. We provide guidance on tool selection and implementation.

Who Should Consider This Service

This service is appropriate for:

• Organisations with significant marketing spend requiring ROI measurement
• Organisations implementing new marketing channels
• Organisations seeking to improve marketing effectiveness
• Data-driven organisations requiring advanced analytics
• Organisations planning marketing optimisation initiatives

Strategic Guidance on Digital Channels

Overview

Different digital channels have different characteristics, audiences, and strategic applications. Our digital channel services help organisations develop effective strategies for specific channels and optimise their digital channel mix.

Channel Services

We provide strategic guidance on key digital channels including:

• Website Strategy: Development of website strategies covering user experience, content, functionality, and technical requirements
• Social Media Strategy: Development of social media strategies for different platforms with content, community management, and measurement approaches
• Email Marketing Strategy: Development of email marketing strategies including segmentation, personalization, and campaign approaches
• Search Marketing Strategy: Guidance on search engine optimization and search advertising strategies
• Digital Advertising Strategy: Development of strategies for digital advertising across channels including display, social, video, and programmatic
• Content Marketing Strategy: Development of content marketing strategies including blog, video, podcasts, and other content formats
• Marketing Automation: Guidance on marketing automation platforms and automation strategy

Deliverables

Channel strategy services typically produce detailed channel strategy documents, implementation recommendations, content templates, and measurement framework guidance.

Who Should Consider This Service

This service is appropriate for:

• Organisations planning new digital channel initiatives
• Organisations seeking to improve specific channel performance
• Organisations evaluating digital channel investment
• Organisations building digital capabilities
• Organisations optimising digital channel mix

Our Service Delivery Process

Initial Consultation

Every engagement begins with a detailed initial consultation where we listen carefully to your requirements, understand your business objectives, and assess the scope of work required. This consultation is typically provided at no charge and helps us develop an accurate understanding of your needs and opportunities.

Proposal Development

Based on the initial consultation, we develop a detailed proposal outlining the scope of work, methodology, timeline, deliverables, and costs. Proposals are transparent and clearly specify what is included, and importantly, what is not included in the defined scope.

Project Planning and Execution

Once a proposal is accepted, we develop a detailed project plan, establish clear communication protocols, and begin work. We maintain regular contact with clients, provide progress updates, and ensure that work remains aligned with your requirements as circumstances evolve.

Quality Assurance

All deliverables are subject to quality assurance review before delivery. We ensure that reports are accurate, professionally presented, and address all aspects of the defined scope. We welcome feedback and are committed to delivering work that meets your expectations.

Delivery and Support

Deliverables are presented in professional formats appropriate for your decision-making processes. We provide presentations, detailed documentation, and supporting materials. Following delivery, we remain available to clarify findings, answer questions, and provide guidance on implementation.

Service Exclusions and Scope Limitations

Services We Do Not Provide

While our service portfolio is broad, we do not provide the following services:

• Advertising production or creative design services – we provide strategic guidance but do not produce advertising or design work
• Website development or technical implementation – we provide strategy guidance but do not undertake technical development
• Digital marketing execution or management – we provide strategy and advisory support but do not assume ongoing marketing operations
• Public relations or media relations services
• Legal advice or legal services
• Accounting or financial advice outside marketing ROI context

Scope Limitations

Our services are scoped to strategic consulting. This means:

• We provide advice and recommendations; clients make final decisions about implementation
• We work with available data; recommendations are limited by data quality and availability
• We cannot guarantee specific business results; we provide professional expertise to inform decision-making
• Work is conducted within the geographic scope specified
• Services are subject to applicable legal constraints and professional standards

Quality Standards and Professional Assurance

Professional Standards

All our work is conducted in accordance with professional standards for brand strategy and marketing consulting. Our team is experienced and maintains continuing professional development to stay current with best practice approaches and marketing developments.

Quality Assurance

We maintain rigorous quality assurance processes. All deliverables are reviewed for accuracy, completeness, and professional quality before delivery. We welcome client feedback on quality and are committed to continuous improvement in our service delivery.

Transparency and Accountability

We are transparent in our work processes and accountable for the advice we provide. If you have concerns about the quality of our work or the appropriateness of our recommendations, we welcome the opportunity to discuss these concerns directly.

Getting Started With Our Services

If your organisation requires professional brand strategy or digital marketing consulting services, we would welcome the opportunity to discuss your requirements. Contact us to arrange an initial consultation where we will listen to your needs, assess the scope of work required, and discuss how we can best assist your organisation.