Cookie Policy
Last Updated: February 2026
Effective Date: February 2026
This Cookie Policy explains what cookies are, how we use them on the trafficexperts.co.uk website, and your choices regarding cookie usage. By using our website, you consent to our use of cookies in accordance with this policy, unless you have modified your browser or device settings to reject cookies.
1. What Are Cookies
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. Cookies allow websites to recognise your device on subsequent visits and remember information about your browsing activity. Cookies typically include a unique identifier and information about cookie expiry date and domain.
Cookies serve various purposes: they can maintain your session on a website, remember user preferences, track usage analytics, and support website functionality. Most modern websites use cookies. Cookies are not harmful to your device; they cannot access other files or personal data on your device unless you have provided it to a website.
2. Types of Cookies We Use
Essential/Functional Cookies
These cookies are necessary for basic website functionality. They include:
| Cookie Name | Purpose | Expiry |
|---|---|---|
| Session ID | Maintains your session while browsing the website | Session (ends when browser closes) |
| Navigation State | Remembers which pages you have visited and current page | Session |
| Form Data | Temporarily stores form information to prevent data loss | Session |
Essential cookies do not require explicit consent as they are necessary for website functionality. Without these cookies, the website would not function properly.
Analytics Cookies
These cookies collect information about how users interact with the website, including pages visited, time spent on pages, and user journey through the website. This information helps us understand website usage and identify areas for improvement. Analytics cookies do not identify you personally.
| Cookie Name | Purpose | Provider | Expiry |
|---|---|---|---|
| _ga | Google Analytics - distinguishes users and tracks sessions | Google Analytics | 2 years |
| _gid | Google Analytics - identifies users on a single day | Google Analytics | 24 hours |
| _gat | Google Analytics - throttles request rate | Google Analytics | Session |
Analytics cookies require your consent. You can opt out of analytics cookies using your browser settings or by opting out through cookie consent controls on our website.
Preference Cookies
These cookies remember your preferences and settings on the website, such as language preference or website layout preferences. Preference cookies require consent if they extend beyond basic functional requirements.
Marketing Cookies
We do not currently use marketing or advertising cookies to track you across the internet or for retargeting purposes. If we implement such cookies in the future, explicit consent will be obtained.
3. Third-Party Cookies
Our website may include content from third parties (such as embedded videos or social media elements). These third parties may set their own cookies on your device. We do not control third-party cookies. Please review the privacy policies and cookie policies of third parties for information about their cookie practices.
Currently, we do not include third-party analytics, advertising, or social media tracking on our website.
4. Cookie Consent and Management
Your Consent
By continuing to use our website after being informed of this Cookie Policy, you consent to use of cookies as described. However, you can modify your cookie preferences at any time.
Managing Cookies in Your Browser
You can manage cookies through your web browser settings. Most modern browsers allow you to:
- View cookies stored on your device
- Block new cookies from being created
- Delete existing cookies
- Block cookies from specific websites
- Set your browser to notify you when a cookie is about to be set
Please consult your browser's help documentation for specific instructions. Note that blocking cookies may affect website functionality and your user experience.
Opting Out of Analytics
You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser extension available at: www.tools.google.com/dlpage/gaoptout
5. Cookie Retention and Deletion
Essential and functional cookies are retained only for the duration necessary to provide website functionality (typically a single session). Analytics cookies are retained for the periods specified in the cookie table above. You can delete cookies at any time through your browser settings.
6. Legal Basis for Cookie Use
Our use of cookies is based on:
- Legitimate Interests (GDPR Article 6(1)(f)): Essential and functional cookies are necessary for website functionality and our legitimate interest in providing a functioning website
- Explicit Consent (GDPR Article 6(1)(a)): Analytics and preference cookies beyond basic functionality require your explicit consent
7. International Data Transfer
If we use analytics services such as Google Analytics, your data may be transferred to and processed in the United States. Google Analytics benefits from the UK-US Data Bridge and Standard Contractual Clauses for data transfer adequacy. You can review Google's privacy practices at policies.google.com/privacy
8. Changes to This Cookie Policy
We may update this Cookie Policy to reflect changes in our cookie practices, technology, or legal requirements. We will notify you of material changes by posting the updated policy on our website. Continued use of our website after changes indicates acceptance of the updated policy.
9. Contact and Data Rights
If you have questions about our cookie practices or wish to exercise your data rights, please contact:
Harrison Brand Experts Ltd
Email:
Phone:
For more information about how we handle personal data collected through cookies, please see our Privacy Policy.